Analytics helps you to understand who comes to your site.  Investigating into what people look for allows you to adjust your content to your visitors preferences.

Attracting potential customers is therefore about analysing and creating adequate content.  One will need to work on landing pages, improving conversion.  Playing with it, split testing it prevents people to run away once they opened the door of your site.

We need to work the process through, following your customers tracks and seeing what they see with their eyes : do we encourage them to stay ? to come back? to leave their mail?

The power of search engine marketing is huge.  You can deliver the messages you wish at the right time to the right people.

By giving the power to users, Google gave us a phenomenal tool to drive them to us.  This is no more push but pull.

Working both on your site construction and content, thus improving organic placement and creating marketing campaigns, you will generate traffic that is already qualified.

Because it takes a lot of efforts to bring new customers to your site and encouraging them to stay and come back, you wish to get the most out of it.

The best you can get out of it is by engaging them so highly that they will end up advocating for you.

This is why it takes more than just a website : it is about customer brands' experience and your overal strategy.  Because customers will be attracted by the website but will come back for your products.