Life Style / Iphone Application / Marketing

Personal

For the first time ever, marketers and brands get the opportunity as a brand, as a service, as company to get in people' pockets in a total opt in process.

The iPhone is not a standard phone. This is a new generation of device. The tactile part is indeed very personal since you need human contact to make it work. It is also immensely personal since it contains some of the dearest and more private and confidential information

The iPhone allows brands to get a personal and physical (tactile) relation, thus engaging relation (Almost all human senses).

Status

Young, urban, connected, early adopters, above average income, informed ... iPhone users are targets brands would fight for. People getting an iPhone buy it for the life style, not for the device. You get an iPhone like you would wish to get a Rolex except the cost is affordable.

The beauty, the technology makes this device exceptional and by extension your brand or product too.

Social

A phone is a social device. It allows you to keep in touch with your dearest and closest relations. It is therefore by essence a viral device.

Entertain, amuse them or improve their productivity and they will open the dorrs of their communities or tribes.

The iPhone is about bringing value added : add your own !