Design consists in transforming ideas into creative, practical and commercial realities by optimising the value of products and brands.
We proceed in 4 steps:
All starts with the investigation: asking for explanation, meeting the customer, observing the environment, getting external inspiration and seeking for innovative and simple approach to solve the problem
Designing: starts with the prototyping of all the various directions until a clear, litteral approach appears, further exploring it, refining it, testing it
Producing: consists in creating all the required material integrating it to the site or to the application
Analysing and evaluating: is getting customer and users feedback to improve usability and perception |
It takes a couple of seconds for visitors to get an impression and you do not get a second chance to make a first good impression. In the online world catching your visitors attention is key. The coherence and relevance of your design is therefore essential.
The most obvious elements of a good design are the logo, the typography and the colors. But a good design strategy also reflects the brand, the quality of the products and of the company itself, its culture and the extent to which it managed to create a community.
Simplicity plays a central role in all timeless designs. We appreciate solutions that - all other things being equal - solve problems in a clear, economical, fashion. The most powerful designs are always the result of a continuous process of simplification and refinement.
Users at that point are key and identifying user perceptions and working with usability objectives allows us to create intuitive interfaces. |
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." Daniel J. Boorstin
To design such personalities we need to understand all the aspects of the brand, thus understanding your objectives, your audience, your strategy.
The quality of the work depends very much on the investigation phase where we get to know each other. Design is therefore a long term, iterative process since brands and companies are organic systems which evolve over time. And because the personality is created from an overal impression, one should focus on creating a thorough cross media harmony, to ease perception. 
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